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JSW Paints Launch

JSW Paints product launch project.

Description

JSW Paints, a venture from the JSW Group, needed a powerful launch — something bright, something fresh, and something playful to stay memorable. Pratik worked with Anicipate Studios & Ghost Collective, to create 5 spots, for 1808+ Shades & in 6 languages.

Motion Design

Animation

Brand Film

Visual Development

Character Design

Product Range - 3D Visualization

01

The Colourvista

Aimed at the end customer this spot introduces Colourvista, a product that makes choosing colors for consumers in India much easier.

This IRL and virtual event for JSW Paints' community of contractors, builders, and retailers was designed to showcase new product & paint innovation.

02

The Product Range

This spot introduces the community to the diverse range of products JSW Paints offers.

03

The JSW Paints Buddy

Introduction to their mascot & representative the JSW Paints Buddy, for helping customers make the right choices.

04

Dealer to a Retailer

Transform from a paint dealer to a JSW Retailer with the help from our JSW Paints Buddy and fulfill your customer's dream of making their home beautiful.

05

Contractor Engagement

From helping you build a professional portfolio to helping you select the right colour for your customers, the JSW Paints Buddy will be your thoughtful partner towards making every living space beautiful!

06

Logo Reveal

The challenge was to showcase the story & inspiration of the brand mark for JSW Paints. More than just a logo, a celebration of light & colors.

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